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President and CEO

In May 2007, Joel Assaraf took over the role of President and CEO of TherMark Holdings, Inc., moving into the key leadership position after serving as President and Chief Operating Officer, an appointment he received in December 2006. Assaraf joined TherMark in May 2006 as Senior Vice President, Sales and Marketing and was responsible for driving the global marketing and sales efforts for the company. Assaraf brings more than two decades of executive experience in the packaged goods and manufacturing industries.

Before joining TherMark, he was Chief Financial Officer with PAC, a contract packager of personal care products for companies such as Procter and Gamble, Unilever, Colgate-Palmolive, and Neutrogena. Assaraf was instrumental in PAC’s turnaround, helping to increase enterprise value by $15 million during a two-year period. Before that, he held the position of Corporate Executive Vice President of OK International, a manufacturer and marketer of rework equipment and consumable supplies to the electronics industry, and President of Metcal, the company’s largest operating unit. As part of OK International, Assaraf significantly increased sales and operating income for the company, playing an instrumental role in the eventual sale of the business to Dover Corporation.

Prior to OK International, Assaraf was part of a turnaround team to shore-up sagging profits at Chemtronics, a leading manufacturer of superior performing specialty chemical and swab/wipe products used in electronics and electrical service, repair and manufacturing,. Under his direction there, sales and net income significantly increased, eventually leading to a successful sale of the company to industrial conglomerate Illinois Tools Works (ITW). Assaraf began his outstanding career in the chemical and paper manufacturing industry with positions in sales, marketing, product development and management at The Dow Chemical Company, Kimberly-Clark Corporation and Scott Paper Company. In addition, Assaraf held several interim executive positions with Siemens Electronic Assembly Systems and PolyVision Corporation.

Assaraf is a graduate of Duke University with a bachelor’s degree in Chemistry and holds a master’s degree in Finance from Georgia State University.

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Customer Service Manager

Lori James joined TherMark in July of 2006 to oversee the Customer Service, Technical Support and Product Distribution functions. She currently works from our Pittsburgh Pennsylvania location.
 

Lori brings over 15 years of sales, customer service and technical support skills to the company. She started her career in sales and customer service at a specialized industrial broadcasting equipment company, Tri-State Video Services, Inc. There she was a manufacturer’s rep for several industrial media lines including Fuji, Panasonic Broadcast and 3M. Lori has been involved in laser marking since 2003 working as an Executive Sales Assistant for Advanced Identification Inc, a Pennsylvania based supplier of laser marking equipment and materials.
 

Lori is a graduate of Clarion University of Pennsylvania and holds a Bachelors degree in Communications and Public Relations.